French IoT

The latest news on the Internet of Things from Vegas to Angers with La Poste

  • French IoT homepage

THE PROJECT

La Poste group has launched a programme to support French start-ups specialising in connected objects and IoT in order to expand its network and create an ecosystem designed to bring new services to the group. The brand wanted to capitalize on this approach to create an online community and prove its modernity to the general public.

MAYA press proposes the creation of an online magazine on the vitality of French IoT start-ups and the implementation of a strategy for speaking out on social networks. In order to orchestrate and event the launch of the operation, MAYA press deployed a team of journalists to cover CES 2016 in Las Vegas live. The content focused on the connected objects revealed was published by La Poste on its social networks throughout the event (Facebook, Twitter and Youtube). Since the 2017 season, the magazine, published daily with DOCAPOST teams, has been available at this address: blog-french-iot.laposte.fr

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